English: This fawn, the trademark for Babycham sparkling perry, is outside the Shepton Mallet, Somerset, UK factory where it is produced. The drink, an early ready-mixed drink aimed with pioneering marketing at women, was invented by Shepton drinksmaker Francis Showering in the 1950s, and is now owned by Constellation Brands. The figure was once on the roof of the factory but now faces the passing traffic at road level.